All the brand assets Foreplay should need
This page is the working brand pack for Three Tails. It covers brand context, core messaging, design rules, reusable visual assets, web properties, and the practical shit a creative strategist or media buyer actually needs to build ads fast without guessing.
Three Tails is a premium dog wellness brand built around trust, clarity, and care. The brand should feel science-backed, calm, premium, and emotionally real — never gimmicky, loud, or overly cute. Visual direction should balance modern pet health credibility with warmth and love for dogs. Messaging should help dog parents feel informed, supported, and confident in what they give their dogs.
Tagline
Born from love. Backed by science.
Mission Statement
Help dog parents care for their dogs with more confidence through trustworthy, high-quality wellness products and clear education.
Voice / Brand Personality
Warm, knowledgeable, calm, trustworthy, emotionally honest, premium but not pretentious. Never cutesy. Never baby-talk. Never loud wellness bullshit.
Say: grado humano, respaldado por ciencia, ingredientes activos, calidad de vida.
Don’t say: peludito, fur baby, miracle cure, pawsome.
Fonts
Headlines: Woobly
Body: Poppins
Fallbacks in theme code still exist where needed, but these are the actual brand fonts.
Music Genres
Warm indie, acoustic folk, soft cinematic, light ambient, hopeful piano, clean lifestyle percussion. Should feel tender, premium, and credible — not meme-y, not hyper, not TikTok brainrot.
Brand Colors
#F5EDE0
#2D5A45
#B86A52
#DCC7A1
#2E2A26
Web Properties
Social
Instagram: instagram.com/threetails.co
Primary handle reference: @threetails.co
Facebook, TikTok, LinkedIn, YouTube, X/Twitter, and Pinterest were not found as confirmed live URLs in the repo. Add the real links here once they exist — don’t invent them.
Reusable Asset Links / Sources
Main creative reference folder
/home/openclaw/shared/Three_Tails_assets/Three Tails_final/social/
This is the source-of-truth folder referenced across the Three Tails creative workflow for social assets and visual references.
Recommended social reference files
- social_1.png
- social_2.png
- social_3.png
- social_4.png
- social_5.png
- social_6.png
- social_10.png
- social_11.png
What Foreplay should pull from here
- Logo wordmark
- Bernese mascot icon
- Brand pattern
- Product renders / cutouts
- Lorenzo photos and story assets
- Founder/team footage if available
- Top-performing social references
Logos
One clean section. One link per asset. No scavenger hunt.
Names
Name lockup variations from the original brand folder, each with its own link.
Pattern
Best Social References
Creative Direction Notes
What winning ads should feel like
Symptoms first. Anti-improvisation second. Trust third. Premium comes after relevance, not before.
What to avoid
No cartoon pet-store energy. No fake medical claims. No made-up testimonials. No generic wellness sludge.